Don’t Force-Feed New Users Information

Your onboarding experiences kill user interest

Everest Ng Eu Ee
1 min readOct 17, 2023
Photo by Kelly Sikkema on Unsplash

Don’t give me 10 ‘education slides’ when I first logged into your app.

Don’t insert ‘tooltip’ to pop up everywhere when I first visit your dashboard.

It drains me and you are trying to dictate how I want to experience your platform without understanding my preference.

The problem with some user journey design is it makes the user feel they are standing in an echo chamber of the same information. They started to lose focus and eventually ruled the information as ‘unhelpful’ without even reading them.

This mindset should be emphasized when you design a user journey or product tooltip for new users.

A lot of consumer apps now ask a series of questions about your profile, when will you use it, and how often will you use it, to personalize a different experience to cater to the users.

If you are a B2B software, is your customer success or onboarding team personalizing the onboarding experience? or do they have the same template for all clients, then after some time, they try to figure out how to drive adoption when they see the figure (unsurprisingly) fall because there’s no personalize onboarding experience?

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Everest Ng Eu Ee
Everest Ng Eu Ee

Written by Everest Ng Eu Ee

Talks about #startup, #behavior, #mindset, #learning & #decision-making.

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