AI-Powered or not
People only care whether or not you do it BETTER
If I am buying a solution, what I care about is whether your solution is at least several orders of magnitude better in terms of any of the following, not exactly whether or not it is AI-powered:
Speed
Accuracy
Ease of Use
Cost
1) Speed: Is it a lot faster, or merely 10 minutes faster than doing it manually? Reminds me of a developer meme.
‘Proud to announce I have successfully automated a task that will take me 6 minutes to complete, with only 56 hours of coding’.
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2) Accuracy: How effective is your solution? Is it a lot better than how me or my team is doing now?
You might be thinking your solution saves people time if USED CORRECTLY, but the user does not know if they might be able to do that, getting someone to do that for them might be easier.
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3) Ease of Use: How easy is it to get started and achieve improvement? If problems occur during or after using your solution, is it difficult to find out why and fix them by myself?
It’s not just about the moment when I get it right, it’s about those moments when I get it wrong. Imagine driving a car that breaks down often, it frustrates you and causes a lot more trouble than you’d want to be reminded about.
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4) Cost: Financial cost has the highest impact, especially if you help generate revenue / reduce tremendous costs directly.
If your solution does not help generate lots of revenue, then intangible costs such as time, energy, effort to transition, and mental capacity also matter
Why else would I spend so much time signing up, learning, and paying for that? Will my team appreciate it and use it?
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Your “AI-powered solution” should lead to significant improvements to my overall experience.
If I am using it one-off, most likely I won’t be your customer with a high LTV (Lifetime value).
You are competing against human laziness and unwillingness to change — many people will choose to use existing solutions that are not optimal but easier.
Know where you excel and pitch your USP (unique selling position) the right way.
